Latest News

Google Panda is not a search algorithm

On June, Google introduced the so-called update Panda version 2.2 and this has brought the question of terminology to the attention of optimizers. In the detailed and well-supported article, the editor-in-chief of SearchEngineLand Danny Sullivan explains why Panda is not a new algorithm but rather a new filter from Google.

SES New York 2011, Mar 21-25 - Registration is now open

The Leading Search & Social Marketing Event will take place at Hilton New York in midtown Manhattan from March 21-25, 2011.

Search Marketing Expo – SMX East October 4-6, 2010, New York City

SEO-gurus and professional search marketing experts all around the world join at largest search engine marketing conference SMX East, New York City.

Usefull Information

About Website Search Engine Optimization

What you should know in order to start the search engine optimization of your site? Search site optimization (SEO) involves the following steps:

Analysis of the website, the selection of keywords

At this stage, we collect all the information about the customer and his business. For this purpose it is enough just to look at the customer's site or fill out a brief on the website. Based on the information received, we select keywords to promote your site (semantic kernel). Then the words, we agree on with the customer are entered into a contract and we begin work on your site.

Website Optimization

Website Optimization of content of the website done in the initial stage of cooperation. And then content is adjusted as necessary for moving site up the search ladder, the entire time during the advance process. All changes to the text on the site are constantly coordinated with the client. Proper content optimization of the site is a fundamental base of achievement of the top placement within search engines.

Placing links to your website

If you simply base your site promotion strategy on the key phrases you can wait for years to hit first 10 spots on the search engines. It is necessary not just to know the algorithms of search engines, but also continuously monitor their changes. You can link your site to a few very reputable sites, or to a large number of little-known pages. But to promote the site properly, we would use the only effective thematic links.

Report on Search Engine Optimization website

After the first month of the promotion, we provide the first itemized report of the position reached, and user traffic. Further report on the promotion of the site is provided monthly or at the request of the customer more often.

Support and control of the position

Even after the site reached the top 10 search engines, we do not stop their work because the website may gradually dropped from the search engines rankings, this may be due the activity of competitors, the change of algorithm for ranking in search engines or other external factors affecting the results of promotion of sites. Therefore, we do not leave their customers to their fate, and continuously support their sites on the positions achieved.

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