Our Articles

Internet marketing

Monday, Jun. 20, 2011

Internet marketing is a set of methods, approaches, and instruments of various areas of advertising in the virtual web that are used to elicit a response and interest from targeted audience. Its objective is to achieve maximum effect from the portal’s visitors, convert them into actual buyers and, as a result, to increase profits. It covers such elements as product, its price, location of sale, and promotion.

In this case, “the product” customarily refers to the production of sales with the help of Internet channels. In addition, its competition consists not only of the analogues, presented on similar portals, but also regular stores.

The price for production is determined depending on its quality. It is important that the cost is competitive. In order to identify the optimal price value, one must research the market of the given segment, as well as take into consideration that the cost of production, done through the Internet, is usually significantly lower in comparison to traditional forms of commerce. This is associated with the notable savings on charges. The prices for products must constantly be modified and adjusted to the increases or the decreases in market tendencies.

The location in the case of Internet marketing is the website. In order for it to be an effective commercial platform, it is important to pay attention to such aspects as the design of the site, its usability, the quality of content, the ease of navigation, and the availability of services beneficial to the users.

There are several methods of website promotion that help make the location more popular. In this case, the website promotion consists of a set of measures directed at the increase of popularity and demand both of the product and the website as a whole. A high effect from such procedure is achieved by using contextual, banner, and other forms of advertisements. There are several basic techniques of internet marketing:

Email marketing - sending emails to potential clients which specify the positive qualities of the products, usually performed by the share companies and discount programs. It is divided into several subtypes:

• Mailing to subscribers

• Ads in newsletters

• Spam

• Snail mail

Affiliated (partner) marketing

- the technique where a partner receives a reward for each subscriber, buyer, or visitor that he brought to the site. Partners can use all existing forms of marketing directed to attract clients.

Viral marketing

- using the visitors or clients of a company to popularize the website. It is achieved by spreading the information about the sale location within the circle of friends and acquaintances. Gradually this method of advertising begins to acquire a mass following at the expense of the increase of “the carriers” of data. The information can be passed through:

• Photography

• Video recordings

• Text

• Flash games

Hidden marketing - personally presenting information in an easy-to-understand manner. Individual communication of the “seller” and the “buyer” is in the response to the surveys, in more detailed descriptions of the offered products or technologies. This way, a potential buyer does not read a faceless advertisement, but goes to the seller to receive the necessary data.

Search Engine Optimization

- the development of a semantic nucleus of a site, working with the inner links of the website, changing the code, etc to increase the positions of return in the search index such as Google, Yahoo, etc.

Contextual advertising - placing textual and graphic materials of commercial character in the immediate vicinity of the search engine results.

In order to reach maximum effect from Internet marketing, usually one uses a set of methods, meaning the entire range of the promotional techniques mentioned above is used.

click here for details

The Importance of SEO

Monday, Jun. 20, 2011

SEO (Search Engine Optimization) is a set of measures that aim to enhance the positions of an organization’s corporate site or an online store in the search results according to specific queries.

One may say that it is possible to increase the popularity of a company or product through the traditional means – with the help of offline commercials. But to place an ad in the press or on television costs a lot, and the nature and speed of the result is uncertain. SEO services are significantly cheaper, while the return is much higher!

In addition, the research of the international marketing organization NPD Group shows that the visitor who has found a site in a search engine, on average brings about 6 times more sales than the same visitor that clicked on a banner. In other words, with an equal quantity of visitors, you make 6 times more profits from improving the site’s positions in search engines than from using banners.

The Basic Principles of Search Engine Optimization

When the profits from search engine optimization are so obvious, one can only imagine the fight that ensues for the targeted traffic. When hundreds of companies fight for the first spots in the search results, sometimes it becomes extremely difficult to reach good positions in search results according to several queries, and then even harder to maintain them.

Therefore, some unscrupulous optimizers use dishonest, and, at times even illegal, methods of website optimization. The result usually is reached quite quickly (in 2-3 weeks), but alas it just as quickly disappears, and sometimes forever as search engines easily find such websites and lower their ratings.

Meanwhile, there are also legitimate “white” methods of site promotion, which are usually more labor-intensive but also bring more stable results.

The key here is to understand that search engines, above all, seek to provide the user with valuable information in accordance to his query and to eliminate the “informational noise”. Thus, it is sufficient to simply allow the search engine to find you via natural means rather than try to trick it. For it is possible to fool the search engine, but not the visitor.

The Main Steps of Website Promotion in a SEO Company

Website promotion in a SEO company consists of three major steps:

Step 1 – Search Engine Optimization

This Search Engine Optimization step consists of preliminary tasks for promotion – performing SEO audit and checking the degree of search engine optimization of the site; it is the analysis of textual and technical site components. The audit identifies the main problems that prevent site indexing by search engines. In this stage, it is decided exactly how to best optimize the site and interior optimization is conducted. This phase focuses on formulating the technical challenge of rectifying the errors on the site and writing the texts according to the demands of the search engine. Immediately after the preparatory work of the first step is concluded, the technical task is carried out. After the changes are implemented and the site checks are conducted, the site is given over to promotion.

Step 2 – Website Promotion

During the website promotion second stage of site development – promotion – our specialists develop text links for placement on particular, meticulously-selected websites. This phase is more directed on reaching the desired result.

Step 3 – Maintaining the Result

As soon as the stipulated positions are reached, the third stage begins – maintaining the result that has been achieved during previous steps. Website promotion and search engine optimization are permanent processes.

Quality website optimization can be compared with building the foundation of a house – you only need to do it well once and then make sure that it doesn’t “get washed away.”

Website optimization brings great results when used simultaneously with other web promotion techniques. SEO company is ready to offer you its optimization and website promotion services within the framework of complex diagnostics and correction of your web project.

click here for details

How SEO Optimization Influences the Quality of Sites from a Search Engine’s Point of View

Monday, Nov. 8, 2010

Many have heard the term “SEO optimization”. SEO stands for Search Engine Optimization; it is the implementation of several tasks focused on improving the interaction between a site and a search engine. This is done so that Internet users could more easily and more rapidly find your website. The length of the project of SEO optimization and website promotion varies according to the desired end goal. How far you want to promote the website and how long you wish to maintain the positions will dictate your time investment. Logically, it is a lot easier to advance from 45^th spot in search results (according to a specific query) to the 30th rather than to shift from the 50^th to the 5^th or 6^th position.

Recently conducted surveys reveal that the majority of Internet visitors that use search engines do not venture beyond the first page of search results. The remaining visitors look maximum to the third page, so most are unaware of the existence of the sites that occupy the 45^th position.  Basically, the first ten sites get almost all of the traffic. On the one side, this phenomenon stimulates competition and encourages web development, but on the other side, because of the visitors’ laziness and unwillingness to go beyond the first search result page, many fine projects crumble in their infancy. In order to fix such a predicament, it is crucial to conduct SEO optimization and website promotion.

The main goal of SEO optimization and website promotion is to increase a website’s positions in a search engine’s search results according to a selected list of queries, from here on referred to as “semantic kernel.”  When somebody introduces a request in a search system, the engine’s robot loads only those pages that contain the specified word or phrase (which basically comprises the query). It is therefore necessary to write comprehensive and purpose-oriented texts that contain great number of a variety of goal-oriented queries. The texts should be interesting and comprehensible and must follow the search query from the search engine’s point of view.

This way, SEO optimization from search engine’s point of view influences the quality of sites. By entering different queries into the search engines, we can observe how some sites occupy the first positions, only to later be replaced by others. Then how can the search systems tell apart one site from another? The answer is simple – all search engines follow certain measures that reflect the level of the site’s credibility, one of which is PageRank (PR). The index of PR attests to how many links are directed to the page and which sites they originate from. SEO optimization and website promotion provide for the placement of links on other sites, thus the SEO optimization process itself, while increasing the number of external links, also increases the quantity of PR, and therefore influences the quality of the site.

click here for details

What Should Be Done Before Website Promotion

Monday, Nov. 8, 2010

Website promotion begins with website analysis.  This includes mastering the subject to which the site is devoted.  It is done to explore the scope of activity and also most accurately determine what information ought to be placed on the site. In addition, website analysis allows one to determine how to compose texts and what area to address (SEO copywriting), which sections need to be created, in which formulas the links are to be placed, etc. Without closely examining the material that the site attends to, it is impossible to attract targeted visitors and achieve effective results. It is of utmost importance to understand that people visit the site solely to attain the information they seek.

Even though filling by content composes a rather large fraction of SEO optimization (search engine optimization) and website promotion, it is by far not the only part of the process.  Upon the completion of website promotion, it is important to place links on thematically-related sites and forums. Although most visitors go to the site with the help of search engines, ignoring the rest is not only foolish and improvident, but is also discourteous to potential future buyers, clients, and partners. The placement of links to your site on other websites consequentially comprises a very significant part of website promotion.  However, while manually placing the links, it is also important to make sure that the web projects that use information taken from your site give credit to the original source, that is, you.

In addition to reading a fair amount of special literature before beginning SEO optimization, it is also prudent to refine the HTML code.  Please note that the speed of indexation, and even the execution of the process itself, rely on a properly-formatted code. Oftentimes, high quality websites with perfect grammatical and textual content suffer from mistakes in HTML. By relieving the code and following a certain structure when creating tags, we aid the search robot in “reading” the content of the site, thereby speeding up the indexation process and improving the effect of SEO optimization and website promotion.

A distinguishing quality of website promotion is the fact that it can be conducted with old and new sites alike. If you already have a website which does not quite meet your expectations, order the SEO optimization and website promotion services, and you will shortly observe how the positions of the site improve. However, there is a “but” – the old site has to be checked for mistakes in the HTML code and the navigational system and led through search engine optimization.  Furthermore, while working with a functioning site, it is sometimes necessary to change the content, which is a time consuming activity. But ultimately it is worth the effort, for upon the completion of website promotion and SEO optimization, you can proudly say that your site is the true “face of your company” and is a accurate representation of your organization in the world wide web.

click here for details

Principles of SEO Optimization and Website Promotion

Monday, Nov. 8, 2010

SEO optimization (Search Engine Optimization) is the enhancement of the technical aspects and the content of a website.

The goal of SEO optimization is to bring the website to a state that conforms to…

• technical standards;
• the most probable expectations of users (in relation to informational filling and convenience of usage);
• the best correspondence to search engines’ criteria (in relation to positioning in the search results from queries that pertain to its subject).

 The result of SEO optimization, and on the whole, of website promotion, is to increase the probability of finding the site by interested users, the attraction of a thematic audience.

 Preliminary Stages of Website Promotion:

1. Analysis of the thematic segment;
2. Website analysis;
3. Search of the determination of a purpose-oriented audience;
4. Composition of queries in the semantic kernel (search phrases that define the site).

SEO Optimization for a Thematic Audience:

1. Recommendation of content filling;
2. Recommendation for assignation/extension/provision of additional services.

 SEO Optimization (Search Engine Optimization for Search Queries):

1. Preparation of the site for indexation (ban on the indexation of redundant information);
2. Correction of the site’s structure, factoring in its usability;
3. Change of the site’s architecture for the easement of its indexation;
4. Adjustment of the internal factors.  Visual and architectural emphasis of keywords. Correction of text while keeping in mind the keywords, its overall readability, and its emotional reception;
5. Preparation of site description alternatives for registration in the catalogs and link exchange;
6. Adjustment of external factors.

SEO Maintenance/Support:

1. Analysis of accomplished results and further editing
2. Selection of commercial platforms and placement of advertisements

Specification:

1. The necessity of applying a variety of SEO optimization and website promotion methods is determined individually for every site;
2. The enumerated search engine optimization methods are valid for the moment of publication, which does not exclude the emergence of new methods that aim to improve the website’s content and technical characteristics;
3. Advertising, in terms of context and image, is not considered an SEO optimization method, but, with the client’s ultimate goal in mind, is more frequently offered by the optimizers in the all-inclusive package of SEO optimization and website promotion services.

click here for details

What is SEO copywriting?

Wednesday, Oct. 27, 2010

SEO copywriting is a specific technique of website text creation and editing that allows the visitor to easily read and comprehend the text and ensure that the text contains essential keywords in proper places and appropriate proportions. Its main goal is to promote the website in the search engines. In this article, SEO copywriting therefore functions as an SEO optimization method concerned primarily in the creation of relevant texts.

A major task of SEO copywriting lies in increasing the site’s rating in the search results for purpose-oriented key queries.

Aside from working with the text displayed on the site, SEO copywriting also implies SEO optimization of other elements of the webpage, with the goal of keyword inclusion. These elements include: the name of the page, meta tag description and keywords, headings in the text, captions for the pictures, and the variable text itself.

SEO copywriting presents a great advantage to the mechanics behind the search process: When ranking search results, most search engines give preference to the sites with real content over the ones with doorway pages (special pages for the search robots) which are created with the sole goal of reaching a high rating. This way, search engines cannot consider unsuitable the pages that have been optimized with the help of copywriting and the rating of these pages consequentially tends to be high.

The entire package of measures that include SEO copywriting and SEO optimization is called website promotion. It is safe to say that SEO copywriting offers the best results for website advancement within search systems. With the help of this technique and a great number of keywords, it is possible to reach high positions in most search engines, although all the different pages will never have equally good positions among the search systems.

Some representatives of professional SEO companies maintain that using the SEO copywriting method and SEO optimization allows the page to continuously keep high positions in search results, even with a regular change in search engines’ rating mechanisms. At the same time, other methods of website promotion yield less stable results. This cannot be true. If 12 pages occupy top ten positions in search results, and some of them received this high rating thanks to SEO copywriting, while others - with the help of different site promotion methods, all these sites occupy the top positions of search results only because they satisfy the selection criteria (algorithms) of search engines. If the criteria changes, then the level of correspondence changes accordingly. This correspondence may coincide with the criteria of the search server, or may differ from it. The fact that the position of the site in the search results improved or regressed depends on whether the search server’s criteria have been changed. And that is only a matter of chance, independent of whether SEO copywriting was used. If you want your site to have a constant flow of visitors, it is essential to use the entire set of methods and techniques of website promotion, which includes SEO optimization and SEO copywriting.

click here for details

Frequent Mistakes in SEO Optimization

Wednesday, Oct. 27, 2010

Search engine optimization (SEO, SEO optimization) is a set of measures that increases a site’s positions in search results according to specific search queries.

Optimizers of professional SEO companies use specific principles and methods of search engine optimization. The Internet is home to a great number of websites, and SEO professionals and SEO experts often encounter mistakes that prevent the sites from reaching the Top Ten. This article discusses the most popular errors in SEO optimization.

How to prevent mistakes while web optimizing your site:

• The page that is registered in the search engines must contain links for the site’s other pages. Otherwise, the search engine will index only that one page.

• While redirecting, it is essential to register a real address in the search engines. The system will continue to distribute the links there, not on the redirect.

• If the search engine cannot understand readdressing, the site remains not indexed.

• There is no need to create multiple copies of the page under different names, the project will not gain relevance from this, but could face potential problems with sanctions.

• Grammatical mistakes and typos. Use spell check when writing the text for the site. Professional SEO companies always use graphic editors when writing texts within the framework of website promotion.

• Search engines perceive words written with alternate spaces (e x a m p l e) as a group of disjointed symbols.

• A multitude of indexable pages that do not contain important information lower the relevance of the site and increase the time it takes to index it.

• It is unnecessary to create several pages that are customized to the same set of keywords. Use synonyms or words with similar meanings; this will lead to successful website promotion.

• Using FONT to emphasize a tag. This tag does not increase the emphasized words’ relevance. When possible, use tag B.

• The usage of irrelevant, extraneous information in the heading (TITLE tag): naming the site in all the languages of the world, including its URL, inserting the most popular words in the Internet which have no relation to the site (which, by the way, may qualify as spam), adding twenty exclamation points. The content of TITLE tag is very important during SEO optimization of your site.

• The usage of KEYWORDS in META tag that are neither encountered in the text, nor have any relation to it (also may be considered spam).

• The usage of tags DESCRIPTION and /or TITLE as another tag of KEYWORDS (meaningless set of keywords).

• Each page must have an individual TITLE tag (KEYWORDS, DESCRIPTION).

This compilation is only a small list of errors to which unoptimized sites are susceptible. In order to make sure the site corresponds to the demands of search engines and is free of any mistakes, it is possible to seek assistance from representatives of a SEO company and to order a set of website optimization services that are directed for the enhancement of your site’s positions.

click here for details

Seo optimization and website promotion as an instrument for development

Thursday, Oct. 21, 2010

Even a few years ago website promotion and SEO optimization weren’t as widespread, but because of a greater need of organizations to state their activities, SEO optimization and website promotion became eagerly sought after and perhaps even indispensable to a business’s success. Therefore our SEO Company SeoTopTen believes it to be its duty to promote the development of our clients’ businesses, using the services SEO optimization and website promotion.

Today our SEO company offers a complete package of website optimization services, including such benefits as SEO optimization, website promotion, SEO website audit, website analysis, SEO hosting and many others.

Website optimization generally takes arises by virtue of SEO copyrighting - the writing of original texts, which correspond to the technical demands of the search engines. Combining our personal project with innovative informational technologies that allow for a significant decrease of additional time and charges for the job, our SEO company successfully does its job – SEO optimization and website promotion.

The main goal of a SEO company is to create or promote website in such a way that it would work twenty four hours a day seven days a week bringing appreciable profit and increasing the sale volume. SEO optimization and website promotion in our SEO company have its own advantages: consultations on every step of the way, explicit schedules, financial responsibility, and staff professionalism. Our relationships are built upon understanding and trust, which yield maximum output, both from the SEO experts and the customers.

By ordering from us expert SEO services – website promotion, SEO optimization, website analysis, SEO website audit, and other web optimization services – you gain a trusty partner in the face of our SEO company.

click here for details